Representation image - Google

When I start looking for referral program which is live and successful, I came across this fact that almost all the mobile products has this feature. Even if the referral rewards are not attractive or they don't really care about now.

Then I did some research on web, there are many viral referral program in past and some of them are still live. They were quite huge success in term of user acquisition and organic growth.

Dropbox is one of them...

Articles from web

Present state:

Present referral program - https://www.dropbox.com/referrals

It was hard, but I choose to take dropbox for the assignment.

Running Referral Program

• Start with understanding the existing referral program.
• Referral can earn 1GB per successful referral.
• Max limit is 32GB
• Recipient can can 500MB as Bonus on 2GB default basic account

Let's Go...

STEP ONE

What is Referral Program ?